When I walked into their Division Street location I didn’t know what to expect. The ads talk about buying gold but their name suggests that they deal with diamonds. Would I find a desk and a couple of chairs or a full blown jewelry store? I found a lovely jewelry store and it is about to get even lovelier…
Diamonds Direct is one of the “new kids in town”. They moved to Stoughton in February of 2010 and they have several other stores both in Wisconsin and Michigan. While they are currently located on Division Street, they will be moving to a new location on Main Street. They are remodeling at a “break neck” pace, hoping to relocate to the old Main Street Jewelry location by early November. Best of all, they will provide Stoughton with a much needed full service jeweler. They will do custom work, repairs, gold buying, and installation of watch batteries. They specialize in diamonds but were quick to assure me that they will have a full line of jewelry from very affordable to the most dazzling diamond creations.
Remodeling
Be sure to stop into their new location on Main Street in November. The significant remodel, right down to the bricks and studs, is worth a peek, but I think the jewelry selection will be a real thrill.
